Nokia became the most mentioned brand on MWC 2018
HMD Global, the company that successfully returned the smartphone to Nokia, performed excellently at the Mobile World Congress in Barcelona. Finns managed to get more than 20 awards for a 4-day exhibition - more than last year. But the records of the company did not end there.
Despite the tough competition from Samsung, which introduced the Galaxy S9 and S9 + on the same day, HMD Global made a lot of noise with its new line of Android smartphones and the Nokia 8110 4G - a modernized phone from the Matrix.
According to a study published by Brandwatch in conjunction with Twitter, Nokia was the most mentioned brand during the MWC 2018, surpassing the giants in the face of Samsung (2), Huawei (3), Google (4) and Apple (5). Kupertinovtsev on MWC, of course, was not, but numerous clones of the iPhone X and endless comparisons have done their job.
Moreover, Juho Sarvikas, the chief product manager at HMD, confirmed that his company received 21 awards for MWC. This is a new record for the Finnish manufacturer: last year they received only 17.
This year HMD introduced a strong line of Android-smartphones, but the main reason for the activity on Twitter was probably Nokia 8110 4G. Buy it can be very soon for only € 79. Obviously, the Finnish company is largely working on nostalgia for the old legendary Nokia handsets. And it works!