apple-leads-in-revenues-in-the-mobile-phone-market.-xiaomi-is-in-last

Market research firm Counterpoint recently published industry revenue figures for the mobile phone market. Despite being third in terms of number of units sold, Apple dominates in revenue with 66% of profits from all

Even during Black Friday and the holiday season, Apple came to be responsible for 80% of global revenues, ensuring a large slice of profit for the apple company. The “remains” went to Samsung and Huawei, which are in second and third place, respectively.

market lucro

These numbers make perfect sense if we consider that Apple is also a leader in the premium market. Cupertino's company specializes in selling high-end equipment only, not having to “worry” about medium and low ranges which is where Android makers get the most from their profits.

Apple has managed to get around sales of iPhones, which had been falling sharply in recent years. The iPhone Release 11, 11 Pro and 11 Pro Max gave new life to the equipment, especially in the Asian market, the largest in the world.

iPhone 11 is responsible for sales growth in China, mainly. Launched at an even lower base price than the iPhone XR, 11 put Apple in the hands of Chinese consumers again, which value quality and price.

Xiaomi is the least profitable brand

It's no secret that Xiaomi is probably the manufacturer with the lowest profit margin in the industry. Its famous “only 5% profit” strategy continues to establish the brand as the least profitable, although sales volume is quite positive.

However, as has been said several times by representatives and CEO himself, Xiaomi will go ahead with this strategy. The Chinese brand has its focus on placing equipment in the hands of as many consumers as possible, yet sacrificing the company's profits.

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The post Apple leads in revenues in the mobile phone market. Xiaomi is in last appeared first on My Blog.



source https://www.wemusicz.tk/apple-leads-in-revenues-in-the-mobile-phone-market-xiaomi-is-in-last/