Those who think that Apple is just selling devices are mistaken. Those who think that the company has succeeded thanks to the brand is closer to the truth. The main reason for the success of the company is that, along with each of its devices, it sells emotions.
Recently, Apple presented the iPhone X with two main characteristics - face recognition and frameless display. The first of them is really innovative because only on the iPhone X it works with dignity. However, the second cannot be said. There are many smartphones with large screens without frames, and Apple joined the marathon with a little delay. But this did not stop the company from selling millions of new phones within the first few minutes. The iPhone X was sold out instantly. This is a paradox, because the smartphone costs as much as 999 or 1149 dollars for options with 64GB and 256GB of memory, respectively. Producers say that the high price is justified by the costs of manufacturing. So let's find out if this is so, and how much the company earns on every iPhone X.
According to Statista, the production of the iPhone X costs about $ 370. This is twice as expensive as the production of the iPhone 4S, which is considered one of the company's best phones. The cheapest model is the iPhone SE, its production costs only $ 160.
Well, production of the iPhone X really costs more than all other Apple phones. However, we made another table, which shows the difference between the price and the cost of production. Now we know how much the company earns on every iPhone.
0 Comments